So When’s the Best Time to Post on Instagram?Īnyone who has tried to build an Instagram following knows that it's not enough to post great content - you also need to post at the right time.
However, the Instagram algorithm does a good job of showing users the content they're most likely interested in.
Of course, this system isn't perfect, and sometimes you'll see posts from people you don't interact with very often or posts that are several days old. These ranking signals are used to create the order in which Stories, Reels, and static posts show up in a variety of places: the home feed, explore page, Reels and IGTV feeds, and suggested posts. The algorithm then decides which posts to show that user based on these factors. Whether that user has engaged with similar posts in the past.How often do the user interacts with the poster.The number of likes & comments a post has received.So what determines where your brand posts show up on a user’s feed or explore page?īasically, the Instagram algorithm sifts through all the posts made since the last time a user logged in and then ranks them based on various factors. When users open the Instagram app, posts are no longer shown in chronological order, and suggested posts are shown alongside media from people that user is following.
The Instagram algorithm was created to show users content that’s most relevant and interesting to them. Here’s a quick refresher on how Instagram determines post visibility, and then we’ll dive into the details of the best time to post on Instagram. To uncover the best time to post on Instagram, you should have a basic understanding of the Instagram algorithm. However, it’s also worth your time to post Stories, feed posts, and Instagram Reels at the right time to maximize reach and connect with your highest-value followers (and beyond). As a brand, it’s obviously important to create valuable, engaging content for Instagram that resonates with your target audience. Today’s everyday Instagram user typically follows hundreds of accounts, both personal and business, and 59% of adults in the United States use the app every day.īrand marketing on Instagram has grown drastically alongside the app’s usage by consumers in the last decade business accounts post 1.6 times per day, on average. Instagram looks different than it did just a few years ago.
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